Tag Archives: LinkedIn

How Technology is Changing Recruitment

Today’s graduates and school-leavers looking at how their parents used to go about getting a job would be forgiven for thinking they had stumbled into some kind of Victorian fantasy. For a start, everything happened so slowly, letters and CVs trundling through the Royal Mail – and some companies actually taking the trouble to send out formal rejection letters. Let’s have a look at how things have changed.

The Internet

The first change barely qualifies as new technology any more because it’s been in the mainstream for approaching 20 years. But if you’ve been in the same job since the mid-1990s, you’re in for a shock when you come to make your next application. You’ll be expected to be a fully signed-up, switched-on member of the online community. You’ll be submitting your CV online and communicating via email or other instant messaging techniques.

Social Media

If the internet is a confusing territory for you, the phenomenon of social media is going to blow you away. But if you’re reading this article, we’ll assume you know your LinkedIn from your Pinterest.
First of all, recruiters will be using social media to make contact with potential candidates – sometimes actively, sometimes passively. People make contact with companies they are targeting, and will look out for advertised openings, which they’ll no doubt duplicate on social media for maximum exposure. You need to be one of them if you want to get the inside track.
But it works both ways. Your entire social media history (or at least the parts that aren’t set as private) is there for them to see. Candidates from the generation that has grown up barely knowing a world without social media have their entire lives online – from their professional lives to their hobbies, relationships, nights out and family lives – for all the world to see.
While no employer is expecting candidates to have no life outside work, some recruitment experts warn against making the more colourful aspects of one’s social life public. But there’s a balance to be struck – many employers do value people with active social lives. In some industries sociable candidates tend to make better colleagues.


The business social network LinkedIn deserves a section of its own because it’s the only mainstream channel whose stated purpose is to assist business. It works via multiple streams:
• Users have professional profiles, which can augment your CV (although it’s still a good idea to edit your CV to emphasise aspects relevant to the role you’re applying for and to keep you LinkedIn profile as more of a permanent record of skills and qualifications).
• Other users can give endorsements and recommendations – a modern-day reference.
• The number of connections you have gives some indication as to the strength of your connections. Unlike some social media, LinkedIn connections are necessarily mutual.
• You can use the “degrees of separation” on LinkedIn to discover mutual friends, colleagues or ex-colleagues and approach them for a personal reference.
• The network is a place for employers to post jobs.

Your Portfolio

It’s normal nowadays for people to display their wares on an online portfolio. Whether you’re a writer, a painter, a carpenter or a computer programmer, you can put your produce online in a gallery or it could be a self-serving demonstration (in the case of a programmer or web designer). A demo says much more than words alone ever could.

Application Analysis

Not all job applications take the traditional advert–CV–interview path. For many jobs, especially in the middle or lower echelons of a company, the application form will be completed online. But this isn’t only for speed and cost reductions. The data that candidates input might be sent straight to a database to be analysed to produce a shortlist based on the stats you put in. It might seem like a brutal filter – and no doubt some good candidates will be rejected – but when even low-grade jobs can expect hundreds of applications, it’s the only way employers can efficiently do it.

It’s Not All Electronic

While it might seem that the whole process of candidate selection is managed electronically, some things will never change. So expect to be grilled at an interview … although it might well be in a local cafe or over Skype.

Samuel-James McLoughlin is Press and Communications Officer at hronline and has over 15 years’ experience in the field. He has worked in HR for the last 5 years and has been with hronline since its launch in 2013.

LinkedIn for Project Managers

LinkedIn has evolved over the years, what was once a business social network has quickly become a tool for hiring managers and recruiter to identify potential employees – with a pool of 200 million users reported it is one big database. The ability to be able to search on location, companies, industries, job titles and keywords makes it a fantastic resource for those tasked with recruitment.

This in mind, have you done the basics to ensure you are making your profile attractive and not overlooked; here are some basics to get you started:

  • Endorsements – contacting your previous employers, colleagues, former customers etc. to request a few words is definitely worthwhile. That said you should also look to return the favour with your associates. Endorsements are useful for potential employers to have a look at how others view you; they won’t stand in place of your references but certainly play a positive part in attracting interest.
  • Project Managers on LinkedInDetails – seems obvious, but I have lost track of the profiles I have viewed which barely state current or previous employment names and dates. Think about how this looks to others, lazy and uninteresting. Invest some time to add in details which can be (and I advise should be) different to your CV. A stripped down version which talks through your projects and basics on how you delivered should suffice – whet the appetite of the viewer.
  • Summary – this is a good area to introduce yourself, make sure you talk about you as a professional – what is it you actually do? But also ensure you add in keywords specific to your skill-set as keyword searches will scan for these. Also think about including industries etc into this section.
  • Free flow – as your LinkedIn profile isn’t an official CV you can add an element of creativity and it is important to do this. Not make things up!! But address areas which you merely don’t have the room for on your CV, where your passion lays and also what your outside interests are too. Look to build a strong profile which says all it needs to but engages others.

OK so now you have a profile which is interesting and you feel happy with, make sure it is searchable / open to others. This is a question I am often asked – should I make my profile public in my privacy settings, short answer to those who are looking for their next opportunity, yes! You can always batten down the hatches on your settings once you have secured a new role but in the first instance, how do you expect to be picked up by recruiters and hiring managers?

We have been approached by a number of clients asking for their LinkedIn profile script to be put together alongside their CV so they are set to start their job search; this is certainly another element of our services and something we highly recommend to put you in the right position moving forward.

7 Tips on Using LinkedIn to Land Your Dream Job

As a professional social network, LinkedIn has transformed the way business professionals communicate, interact and network. It has also completely changed the recruitment and employment process, shifting the practice online with virtual connections taking the place of networking events.

With graduate employment prospects at an all-time low and an oversaturated and a hugely competitive job market, workers are looking at other means for boosting their job prospects. LinkedIn has become a highly valuable tool for both employers and potential employees.

Here are some simple tips on how to harness the unique power of LinkedIn to get you the best chance of landing your dream job.

Grow Your Network

They say when it comes to the marketplace it’s about who you know not what you know and whilst that may still be true, LinkedIn has made networking and getting to know people easier than it ever has been before. Your entire professional contact book can be managed and controlled online via LinkedIn. Maximise your reach across the business world by building up as large a network as possible. Link up with all your co-workers and friends and then join in discussions through groups, answer questions and generally interact with as many as people as possible. Mine the contacts of every new connection you make to further extend your contact list.

Optimise your Profile

Your profile is your virtual first impression and acts as your online business card. It needs to be as slick and professional as possible. There is no point having hundreds of connections to an outdated or misinformed profile. Optimise your profile to make yourself easy to find using keywords in your job title and bio. Provide clear points of contact and be clear about who you are, what you do and what you are looking for out of LinkedIn.

networking online

Boost Visibility

Now you have a perfectly optimised and highly attractive profile as well as a sizable bank of connections; you need to boost your visibility across the network. Stay front of mind with all your contacts by posting regular status updates, participating in conversations across LinkedIn groups and utilising the question and answer tool. Seek opportunities where you can show off your detailed knowledge and expertise in relevant fields.

Be Clear About What You Want

LinkedIn can be used in a variety of ways by a range of people seeking different results. Be clear from the beginning about what you wish to use LinkedIn for. In this case if you are looking for job opportunities, make sure you are connecting with people in your fields of interest. Follow companies that are in your area and connect with people already doing your dream job. How did they get to where they are now? What route did they have to take? Is this something you can follow?

Be Professional

Possibly the most important tip to using LinkedIn, particularly when job hunting, is to remain strictly professional at all times. LinkedIn is not Facebook or Twitter but a business network for professionals. Maintain a professional decorum in your communications. Personalise messages and adhere to the general practices and etiquette of the site. If you get an invitation to connect from someone you don’t know don’t just ignore them, start up a conversation and take their details, as you would at any networking event or conference in the past.

Seek out the best opportunities

Don’t just sit back and assume that job opportunities will appear now you have a strong connection list and an optimised profile. Take the initiative and find what you want first. Search for opportunities at companies and within sectors which interest you. Reach out to HR managers at companies which are advertising or you are keen to work with. You might find you have much in common (including some mutual connections).

Get Recommendations

There is nothing more credible to your job search than professionally endorsed skills and experience from relevant experts. Endorsements and recommendations from co-workers, managers or clients instantly boosts the credibility of your profile and shows potential employers clear evidence of the qualities you have and can offer.

Now go and land that dream job you’ve always wanted!

Ross Moffat is a freelance writer for Education Consultancy Beattie Communications, who has been writing professionally for over 2 years.

Is your LinkedIn profile good enough for business?

I have been using LinkedIn for a number of years now, at first it was often used as business contact facility but over the years it has transformed to a recruitment tool for agencies and employers and very much the B2B networking and marketing tool.

As such I have been quite intrigued by some profiles as I skip through the site from time to time to see what people are up to and read through suggested links etc. intrigued and disappointed. If I have been talking with one of my contacts and asked if they could suggest someone who could do XYZ they are always very good at passing on their experiences and more importantly their contacts. At the end of the day word of mouth really is a key driver certainly for small businesses but also with the larger names. But if you are like me, when it is suggested you use a particular business or contact then you research them first. I always check out what people are saying about them but also look them up on LinkedIn and I find it so disappointing when the profile is limited, often just stating the dates and company name and maybe a job title. There is no real meat for the viewer; in fact there is little point to there actually having a profile. I like to see recommendations from clients’, peers, line managers etc. I also like to see what it is you do in your role and if you are a small business director – what is it your business does? What projects have you worked on? Who are your clients’?

As part of an expansion to our services at The CV Righter – we are now undertaking business services such as writing content for LinkedIn profiles, and we feel that you cannot afford not to address such an important part of creating the right image for your business.

Do not delay – drop us a line to find out just how competitive our rates are for a LinkedIn profile makeover.