Category Archives: LinkedIn

7 Tips on Using LinkedIn to Land Your Dream Job

As a professional social network, LinkedIn has transformed the way business professionals communicate, interact and network. It has also completely changed the recruitment and employment process, shifting the practice online with virtual connections taking the place of networking events.

With graduate employment prospects at an all-time low and an oversaturated and a hugely competitive job market, workers are looking at other means for boosting their job prospects. LinkedIn has become a highly valuable tool for both employers and potential employees.

Here are some simple tips on how to harness the unique power of LinkedIn to get you the best chance of landing your dream job.

Grow Your Network

They say when it comes to the marketplace it’s about who you know not what you know and whilst that may still be true, LinkedIn has made networking and getting to know people easier than it ever has been before. Your entire professional contact book can be managed and controlled online via LinkedIn. Maximise your reach across the business world by building up as large a network as possible. Link up with all your co-workers and friends and then join in discussions through groups, answer questions and generally interact with as many as people as possible. Mine the contacts of every new connection you make to further extend your contact list.

Optimise your Profile

Your profile is your virtual first impression and acts as your online business card. It needs to be as slick and professional as possible. There is no point having hundreds of connections to an outdated or misinformed profile. Optimise your profile to make yourself easy to find using keywords in your job title and bio. Provide clear points of contact and be clear about who you are, what you do and what you are looking for out of LinkedIn.

networking online

Boost Visibility

Now you have a perfectly optimised and highly attractive profile as well as a sizable bank of connections; you need to boost your visibility across the network. Stay front of mind with all your contacts by posting regular status updates, participating in conversations across LinkedIn groups and utilising the question and answer tool. Seek opportunities where you can show off your detailed knowledge and expertise in relevant fields.

Be Clear About What You Want

LinkedIn can be used in a variety of ways by a range of people seeking different results. Be clear from the beginning about what you wish to use LinkedIn for. In this case if you are looking for job opportunities, make sure you are connecting with people in your fields of interest. Follow companies that are in your area and connect with people already doing your dream job. How did they get to where they are now? What route did they have to take? Is this something you can follow?

Be Professional

Possibly the most important tip to using LinkedIn, particularly when job hunting, is to remain strictly professional at all times. LinkedIn is not Facebook or Twitter but a business network for professionals. Maintain a professional decorum in your communications. Personalise messages and adhere to the general practices and etiquette of the site. If you get an invitation to connect from someone you don’t know don’t just ignore them, start up a conversation and take their details, as you would at any networking event or conference in the past.

Seek out the best opportunities

Don’t just sit back and assume that job opportunities will appear now you have a strong connection list and an optimised profile. Take the initiative and find what you want first. Search for opportunities at companies and within sectors which interest you. Reach out to HR managers at companies which are advertising or you are keen to work with. You might find you have much in common (including some mutual connections).

Get Recommendations

There is nothing more credible to your job search than professionally endorsed skills and experience from relevant experts. Endorsements and recommendations from co-workers, managers or clients instantly boosts the credibility of your profile and shows potential employers clear evidence of the qualities you have and can offer.

Now go and land that dream job you’ve always wanted!

Ross Moffat is a freelance writer for Education Consultancy Beattie Communications, who has been writing professionally for over 2 years.

Is your LinkedIn profile good enough for business?

I have been using LinkedIn for a number of years now, at first it was often used as business contact facility but over the years it has transformed to a recruitment tool for agencies and employers and very much the B2B networking and marketing tool.

As such I have been quite intrigued by some profiles as I skip through the site from time to time to see what people are up to and read through suggested links etc. intrigued and disappointed. If I have been talking with one of my contacts and asked if they could suggest someone who could do XYZ they are always very good at passing on their experiences and more importantly their contacts. At the end of the day word of mouth really is a key driver certainly for small businesses but also with the larger names. But if you are like me, when it is suggested you use a particular business or contact then you research them first. I always check out what people are saying about them but also look them up on LinkedIn and I find it so disappointing when the profile is limited, often just stating the dates and company name and maybe a job title. There is no real meat for the viewer; in fact there is little point to there actually having a profile. I like to see recommendations from clients’, peers, line managers etc. I also like to see what it is you do in your role and if you are a small business director – what is it your business does? What projects have you worked on? Who are your clients’?

As part of an expansion to our services at The CV Righter – we are now undertaking business services such as writing content for LinkedIn profiles, and we feel that you cannot afford not to address such an important part of creating the right image for your business.

Do not delay – drop us a line to find out just how competitive our rates are for a LinkedIn profile makeover.

Should you be accepting those LinkedIn invites? Managing your network – guest blog

It is easy to click on a button and find that you have got another LinkedIn contact. Box ticked. But remember, it is not a competition to get as many friends as you can and then start boasting to your colleagues at work. The social site is designed to be a business aid and help you to build and manage your professional network. So should you be accepting invites from people willy nilly?

Well, there is a simple answer to that, and it’s no. Even the company itself recommends that you only click yes on invites when they are from people you know. Managing your network efficiently is a key part of having an account, so if you can’t control what’s happening then consider whether it is really the best tool for you/your business.

There are a number of options when it comes to invites on LinkedIn. First of all you can simply choose to accept them, which will result in the person being added as one of your first degree connections. Secondly, you can opt to wait and reply to the person who has sent you an invite, without adding them to your network. Next up is the ignore button which puts the invitation into your archive folder but does not let the person know that you have declined their invitation – this is particularly handy when you do not want to offend an acquaintance. You also have the option to report an invitation as spam.

If a person comes calling that you don’t recognise then the chances are that they are from a recruitment agency. Now linking with them can be beneficial if you are in the market for a job – after all they have gone to the trouble of finding someone with your skills and getting in touch. However, if you’re not in the market then it’s likely to be a nuisance that you don’t need. Click yes at your peril! And remember too that other people will know when you have linked with a recruitment firm – if it happens numerous times then it might just start sending warning bells to your current employer!

When it comes to security, it is important to remember to change your LinkedIn password on a regular basis. Back in June the site was the subject of some unwelcome publicity after falling victim to a security breach which resulted in the passwords of more than one million of its users being leaked. That said, changing your password is not simply enough in itself, you also need to make sure that it is not something that someone else will be able to crack without trying. Research carried out after the attack revealed that one of the top passwords stolen was 12345. A considerable number of people didn’t exactly think outside the box it seems when choosing a LinkedIn password – other popular ‘secure’ choices were “job” and “work”.

So remember, while LinkedIn can be a fantastic tool when used correctly, it is vital to consider the security implications and always be careful when accepting new contacts.

Janice Lincoln is a freelance writer specialising in business matters such as looking for jobs via an it recruitment agency.