A phrase that may not be that familiar to you is something you’ll need to get to know if you’re going to get the right people to join your business and see you developing into the future. In order to find the right people, you need to know about their talents. To get their talents to join forces with your own, you need to communicate with them. Talent communication puts you in touch with the people who could be the next generation of employees and executives in your organisation.
Depending on how early you want to target future talent, there are different ways in which you can communicate to get them thinking about your organisation when they’re looking for a place to work. The type of individuals you’re looking to attract will also make a difference to the way in which you put your message across.
Getting in early
One way in which organisations large and small have historically attracted some of the top talent in the country is by joining the Milk Round of recruitment fairs at top universities to put them in touch with box-fresh graduates looking for work in the best companies in the UK and beyond. However, some organisations are looking to get in even earlier in order to secure the most talented young minds and direct them towards study and development that will best suit them for a career in that company.
Some international big hitters are now turning to agencies to help them gain insights into targeting future talent before they leave school and move on to further studies. Careers advice services are crying out for ways to better engage with young people as they decide what they want to do with their lives and companies who are able to offer something that’s compelling and helps teachers and advisers to better support young people at this vital stage is greatly welcomed.
Finding the right way to approach and communicate with children and young people is tricky. As a demographic group, they are rapidly changing and using more and more different modes of communication which can make it difficult to keep up. Finding the right language that resonates with children and young people can be a challenge, so it helps to work with specialists in the field of communication with this group to get the most out of your efforts.
Getting the big hitters
While it makes good sense to appeal to future employees early and build your brand image in the minds of young people, this doesn’t stop the need to recruit the best people later in their careers. No amount of graduate recruitment and succession planning will fill all the gaps in your teams and when it comes to going out to find the right people for your vacancies it helps to have a clear strategy.
As budgets get tighter and the impetus to find the best quality people grows, making sure that you’re targeting your communications at just the right groups is increasingly important. Just putting an ad in the newspaper isn’t enough if you want to get the best; a well-rounded strategy that takes in placing articles in key industry publications to build reputation and brand recognition and covers the growing importance of social media marketing will make sure your hard-pressed recruitment budget comes up with the goods.
Whether you’re looking to attract talented young people embarking on the first steps of their careers or fill vacancies at the highest level of your organisation, seeking advice to develop a carefully targeted communication strategy will pay dividends in terms of finding the right people and building their appetite to join your team.
Written by Nathan Griffiths who recommends http://www.saslondon.com for tips on talent communication.