I have been using LinkedIn for a number of years now, at first it was often used as business contact facility but over the years it has transformed to a recruitment tool for agencies and employers and very much the B2B networking and marketing tool.
As such I have been quite intrigued by some profiles as I skip through the site from time to time to see what people are up to and read through suggested links etc. intrigued and disappointed. If I have been talking with one of my contacts and asked if they could suggest someone who could do XYZ they are always very good at passing on their experiences and more importantly their contacts. At the end of the day word of mouth really is a key driver certainly for small businesses but also with the larger names. But if you are like me, when it is suggested you use a particular business or contact then you research them first. I always check out what people are saying about them but also look them up on LinkedIn and I find it so disappointing when the profile is limited, often just stating the dates and company name and maybe a job title. There is no real meat for the viewer; in fact there is little point to there actually having a profile. I like to see recommendations from clients’, peers, line managers etc. I also like to see what it is you do in your role and if you are a small business director – what is it your business does? What projects have you worked on? Who are your clients’?
As part of an expansion to our services at The CV Righter – we are now undertaking business services such as writing content for LinkedIn profiles, and we feel that you cannot afford not to address such an important part of creating the right image for your business.
Do not delay – drop us a line to find out just how competitive our rates are for a LinkedIn profile makeover.