Event Management is a complex field and is often overlooked by the traditional sense of Project Management due to its relaxed approach to structured delivery. However this is a misconception, as with all project managers – we all approach things differently! Events can be fairly straightforward pieces of work for training weekends and new product launches etc but the rise of large scale events such as festivals and industry conferences demanding a structured approach to presenting a business case, planning, resource management, risk & issue management, change control, reporting and stakeholder management. The role that was once deemed a “write requirements on the back of a cigarette packet” has had to change its ways, especially as even large scale festivals have had to cancel due to lack of interest – wasting time and resources. A failure in the research element could be put to blame here as the market has been flooded by such events – a huge revenue earner but only deeming real success when big names in music are headlining, and with so many to choose from naturally the greater band lists attract the majority.
Such pressures mean that events which are running need to go without a hitch – bad press for chaotic amenities and cancelled acts can damage future ticket sales.
Here’s a word cloud taking in some of the considerations for Event Management, now that is a project plan I wouldn’t want to manage – certainly testing the length of any Excel spreadsheet and the patience of an Event PM.
The Event Project Manager, not such an underdog after all – expert Planner, Benefits Manager, and Stakeholder Specialist a great big must!